Communities at scale
Built Chinese communities from zero to more than 1,000 members; Raiku community events alone generated over 4,500 cumulative participations.
Web3 growth & community
kkmoat / WEB3 GROWTH
I work across Web3 growth, community operations, and content—helping more people understand and use complex products.

Connecting technology and ecosystems with content and community.
Since 2021, I have helped Web3 teams enter the Chinese market, build localized communities, and develop healthy NFT markets.
I hold a bachelor’s degree in Computer Science and Technology and have long studied blockchain. My work spans product design, strategy, content, partnerships, community operations, and other multidisciplinary areas.
GANx Labs
Building an integrated Web3 growth studio spanning KOL networks, content creation, community growth, TGE support, and ecosystem expansion, with end-to-end support from market-entry strategy to frontline execution.
Reya Labs
Managing Reya’s Chinese community across Discord, Atlas, governance forums, X, and WeChat. The role covers content localization, user support, AMAs, governance education, and retention programs, while continuously providing community data and user feedback to the product and governance teams.
Stacks Labs
Growing the Chinese Stacks ecosystem through Dapp promotion, localized content, KOL collaboration, and user education. Built an integrated Chinese-language operating system across X, WeChat, Discord, and Telegram, with campaign efficiency significantly outperforming industry benchmarks.
Raiku
Leading Raiku’s community and ecosystem development in the Chinese market, including channel operations, content localization, developer outreach, product education, AMAs, and online and offline events. The role also connects Chinese users with the global team, turning market insights into product feedback, staking growth, and ecosystem partnerships.
Nillion
Managed day-to-day operations for Chinese and international communities, including Discord moderation and onboarding, role and reward management, social content, event promotion, and user feedback loops. During the TGE cycle, coordinated volunteers and KOL content distribution to support narrative management and new-user onboarding.
Switchboard
Supported the Chinese market throughout Switchboard’s full TGE cycle, covering content localization, market research, KOL screening, partnership coordination, Zealy task and points-system design, and real-time community operations across WeChat, Discord, Telegram, and X.
Stacks Asia Foundation
Localized and proofread official content, tutorials, and news for Chinese audiences while operating Discord, Telegram, WeChat, and X. Improved channel activity, built a WeChat community network, researched local partners and KOLs, and supported Stacks ecosystem events and collaborations across Asia.
Stacking DAO
Built the official Chinese X account from zero and managed Chinese communities across WeChat and Discord, including a high-net-worth user group. Produced Chinese documentation and educational videos, organized Spaces and high-quality events, and coordinated cross-team collaboration across the Stacks ecosystem to drive product participation and TVL growth.
Zest Protocol
Built Zest Protocol’s Chinese market and community from zero to one across WeChat, Discord, Telegram, and X. Used localized education, KOL campaigns, community events, and Stacks ecosystem partnerships to improve onboarding efficiency, brand awareness, participation, and TVL.
Built Chinese communities from zero to more than 1,000 members; Raiku community events alone generated over 4,500 cumulative participations.
Built a personal content audience of more than 16K and delivered documented campaign reach ranging from 160K to 500K+ across partner ecosystems.
Supported Nillion, Switchboard, and Zest through TGE milestones while connecting the Chinese Raiku, Stacks, and Solana ecosystems through partnerships and events.
A bilingual Web3 growth and marketing platform spanning KOL networks, content, community, TGE support, and ecosystem expansion.
A wallet and holder analysis tool for compressed NFTs, featuring bilingual Raiku collection dashboards, filtering, and comparison tools.
An independently developed and published browser-based product experiment demonstrating the full journey from concept to working prototype.
An AI-powered tool built on Stacks, combining portfolio insights, yield discovery, cross-chain bridging, and on-chain activity.
HAVE A PROJECT TO BUILD TOGETHER?
Community, growth, partnerships, and content.